THE POWER TO CHANGE LIVES

The Seattle Sports Commission launched the 2008 Washington Games as the catalyst for an annual 365 day fitness program targeting the obesity epidemic. 

The Washington Games are a statewide Olympic-style competition featuring more than 20 sports and recreational events.  They will attract thousands of participants and  spectators, and create millions of impressions through advertising, promotions, coaching clinics and regional publicity. The primary target will be 8 to 18 year olds, but will reach all age groups.  The Washington Games are a member of the National Congress of State Games, with more than 40 states and 500,000 annual 0participants.

The focus of Powered by You is to reach the younger more impressionable generation by promoting and encouraging health and activity through events like the Washington Games. It uses the influence of sports marketing to shed light on the issue of obesity, the number one most preventable cause of death and disease.  By providing participants with knowledge, motivation, self-confidence and positive role models, it empowers youth to make healthy lifestyle choices.

The Seattle Sports Commission (SSC) is a non-profit organization creating economic development through sports.  It has established a strong reputation through its experience and established board of directors.  As part of the SSC mission to serve Washington, it initiated Powered by You as a comprehensive sports marketing program to turn the tide on health issues.

Corporate sponsors will be leaders in the fight against obesity and their support will be showcased during the Washington Games.  This valuable opportunity provides a return on investment through cause marketing and by empowering young people in Washington to change their future.

THE POWER TO MAKE A DIFFEENCE